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Special Feature The dramatis personae that are taking the titillating story towards a thundering climax reflect the tantalizing opportunities and earth shaking changes that confront India Inc.... Read More

Ad Rankings from Print Advertising, TV Commercials
Not too long ago, the mere thought of liberalisation gave desi FMCG companies nightmares about foreign competition gobbling away their chunky market shares...... Read More
HR Bytes
Many Chief Executives and HR heads wax eloquent about workforce diversity – especially related to gender – as one of the top strategic priorities for business. ... Read More
Latest Issue
25 October 2007

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Jack Welch

  Branding     Auto
StratagyBreak the clutter Co-brand with Charisma

Okay, so how many of you would like to be seen sipping away a hot cuppa at a Jackie Chan Java Coffee shop? Yes! That’s the kung-fu master’s signature coffee chain spread across China, Hong Kong and Philippines.
... Read More
TechnologyDrive Your Imagination...

“India is a high-potential market for us but things do not move as fast here as we might expect,” says George Wills of Porsche when asked about the Indian market. Concerns like this are common among car-makers who
... Read More
  Strategy     IT
MediaDizzying Denim!

Can you imagine your wardrobe without a pair of jeans? Quite unlikely! Small wonder that apparel bigwigs just can’t seem to stay away from denim, the most versatile and hip fabrics in recent times. From low-rise skinny jeans..
.. Read More
AdvertiseYahoo partners IBM challenges Goooogle

The astringent battle between internet giants, Yahoo and Google, has taken yet another interesting turn. And this time it is Yahoo which is challenging the dominance of Google in the enterprise search market .... Read More
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