Home | Editorial | About Us | Subscribe | Advertise
Contact Us
| Feedback
| 4Ps TEAM | 4Ps Calendar | 4Ps Archives
   Shahrukh Khan to Host IIPM 4Ps Quiz              HIGH COURT RIPS APART UGC IN IIPM CASE Click Here              The Human Factor website Now Online Click Here 

Special Feature
If you belong to the category of people who have no idea what is the meaning of convenience food, Angshuman Paul takes you on the most exhaustive.....Read More

Ad Rankings from Print Advertising, TV Commercials
Considering how corporate families have split in the past, sibling acrimony seems to be one of the greatest challenges in family businesses, an aspect that investors surely dread. In that regard ....... Read More
Exclusive Interview
CMO Speak
Global advertising industry has moved beyond the boundaries of print and TV as Internet is set to rule the roost. David Klein, Publishing and Editorial Director, Ad Age Group, tells..... Read More
17 December 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editorial

Arindam Chaudhuri

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word



Biz BuzzDubai debt may derail IPO debut

After plumbing the depths during the economic slowdown, India’s real estate business (with Emaar MGF, Lodha Developers & Sahara Prime City filing their respective draft red herring prospectus) is celebrating a revival........ Read More

In FocusA case of unmistaken identity

Identity is the most critical thing for an individual. But in India, its value is extremely understated. Even after so-called systemic improvements, arranging a fake ration card, driving license, PAN card or for that matter........ Read More

  Media     Fun@Marketing


Andy and Larry Wachowski – the makers of the iconic Matrix series – once upon a time used to own a company called Village Roadshow, at a time when Priya Cinemas was simply Priya Cinemas, run by a trucking company which....... Read More

Fun@MarketingNew star in the galaxy

The Moon has been used to measure time by every civilisation; to pay tribute to this mystical star, the famous Saint-Imier watchmaker has launched an exquisitely fine interpretation of the magic of the Moon this year..... Read More

Home | Editorial | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Calendar | 4Ps Archives
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved.Best viewed in Internet Explorer Browser .