Cover Story
Media Buying System for Placement on Digital Messaging Devices, 2007; United States Patent Applicatio .....Read More

Career at Planman Media
B School
Leaders 2.0
In the consumer packaged goods (CPG) industry, the most widely used measure of brand performance is brand market share – the unit sales of a brand divided by the unit sales of the entire category. ...... Read More
In Focus
Rendezvous
The next time you are online – as most of us are often – think twice before you gossip about your boss, discuss your daily plans, your meetings and your visits. A cautionary advice, perhaps, but one you ......... Read More
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Issue
17 November 2011












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep










 

Inbox : This FortnightThe Grasshopper Effect: Apple falls behind Samsung in Smartphone Race

Call it a coincidence or an after effect of Steve Jobs’ death, but Samsung has overtaken Cupertino based ...... Read More

SHINEY’S “MICROMAX BAI” INVITES MACRO TROUBLE!

How much is too much and how far is going too far in needling the status quo regarding what is right and wrong in the world of advertising? Engaged ...... Read More

  Best Launches     Marketing

LoungeThe 4Ps Chic Picks

Game for a race on the Italian beast? All you Ferrari fans, it’s time to set the tracks on fire. Ferrari has finally launched the much awaited FF, its first four-seater, four-wheel ..... Read More

B SchoolA benchmark case and lessons learnt

While the employees working at Vaishnavi Corporate Communications would have been gearing up for celebrations as the PR Empire ....... Read More

Testimonial   Number Speak

LoungeBrainstorming

4Ps B&M has been a niche magazine and its coverage is really commendable. Brainstorming articles ranging from analytical stories of the business world ........ Read More

Number Speak 2011 ADVERTISING FORECAST

In the post-recession era, developing markets continue to expand much faster than developed markets in terms of ad spends. Growth ...... Read More

 
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