Cover Story
The joke goes that the License Raaj in India existed not to protect Indian consumers from foreign companies but rather to protect foreign companies ........Read More

 Rendezvous
Rendezvous
After Many Tortoise Years, Hoffman is going Full Throttle to Unleash the hare in L’occitane, With New Alliances, New Product Launches, Radical 360 degree Communication Strategies and going down the Value Chain. ...... Read More
CMO Speak
CMO Speak
If you Wonder how McDonald’s Develops Varied Positioning Campaigns within the Product Offerings that they have, We Have Some Answers for you in this Strategic Marketing Interview with Senior Director Ramneet Arora........ Read More
Issue
16 December 2010












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava









 

Inbox : This FortnightYum's Expansion Plans

Yum! Brands (which owns KFC, Pizza Hut and Taco Bell QSRs) has decided to invest $100 million in order to treble the number of restaurants that it operates in India. From 300 restaurants at present, it plans to touch 1000 by 2015 ........ Read More

Fun@MarketingThe Environment Cause !

Recently, WWF India along with ten SMEs joined hands in the capital, in order to promote sustainable wood trade practices in the country. This event marked the SMEs’ association as the members of Global Forest and Trade Network ....... Read More

  Media     Strategy

LoungeFrom Maths to Shooting to TV Production... and Awards!

How many times have you come across a person who is a graduate in mathematics, a national level shooter (pistol) and has made a splash in the
atrociously competitive business of television production .....
.. Read More

Best LaunchesSpeeding Up On The 'Slow Moving' Trail!

It is the first day of November and the entire family of Radhe Shyam Agarwal and Radhe Shyam Goenka – co-founders of the Rs.3000 crore Emami group have gathered at the Kolkata headquarters at the Eastern Metropolitan Bypass........ Read More

Testimonial   Number Speak

LoungeLetters to the Editor

I am happy to note that 4Ps B&M’s “India’s Best Market Research Companies Survey” (Nov. 19 – Dec. 2, 2010) ranked IDC (India) Ltd. as No.4 amongst India’s leading agencies. By virtue of specialisation, IDC (India) Ltd........ Read More

LoungeOutdoor Advertising Outlook

How many times have you come across a person who is a graduate in mathematics, a national level shooter (pistol) and has made a splash in the
atrociously competitive business of television production .....
.. Read More

     
 
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