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4Ps
Fun for you, but they mean business
With over 90,000 members MHRIL is set for big move, but the road ahead is bumpy, says Neha Saraiya. Nevertheless, you enjoy your holidays, that’s all they want...

Ramesh Ramanathan,
MD, MHRIL

“Our focus is to grow in India”

4Ps B&M: How has your company fared in the last year?
RR: We were able to turnaround quickly despite the recession. As a company we focus on domestic tourism where by and large the lifestyles of people have changed. We did cut on our costs last year, but at the same time built our infrastructure in terms of sales and went for a lot of Below the line (BTL)activities. Our income grew at a CAGR of 43%.

4Ps B&M: Did you alter your strategy to counter slowdown?
RR: Our strategy to go forward has been three fold. The first being to roll out our services in tier II and Tier III cities to record a pan India presence. Secondly we attempted to be present across age and income groups and thirdly we have set up our own hospitality school so that we have our own trained manpower.

4Ps B&M: What are your future plans?
RR: We want people to relate holidays with Club Mahindra and thus our focus is to grow in India. Currently we are in the process of buying lands and building resorts. We are also looking into related services like a web based travel agency. We have also introduced the concept of Home stays, which gives foreign tourists a feel of true India.

Neha Saraiya.

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