4Ps Business and Marketing - India's First Truly Global Business and Marketing Magazine

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Special Feature
They are different in many ways, yet similar in many others. Some of them belong to affluent families with political connections, while some have been brought up in ........Read More

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Rendezvous

Choose a country, its largest name on the Fortune Global 500 list (and the most profitable too!) and the highest official on its Board of Directors. I did – and the proper nouns that popped up were – India, ONGC (lesser known as Oil & Natural Gas Corporation) and the top executive?........ Read More

Exclusive Interview

Ever heard of Micromax mobile handsets? The most obvious response from your end would perhaps be – “what’s that?” However, it won’t prove a shocker if your response is, “Yes! I have.” Whatever be the case, we just don’t blame you, and neither can we blame ........ Read More

Issue
16 July 2009

Special Columns
	Editorial Arindam Chaudhuri
	The Last Word Rajita Chaudhuri


In Focus		IT
What in heavens is CC in VLCC? Everybody you meet would know about Vandana Luthra. Well, almost everybody. She’s the founder of VLCC, right? That’s when the CC paradox hits you! Ages ago, in 1989, when she founded her business as a one-stop-shop slimming clinic at an upmarket........ Read More		A song for a dead fly! Watching one tech company being gobbled up by another day after day isn’t much fun, but the nature of the business makes it inevitable. Get eaten or die seems to be the ironic situation. You had to know the end was near when IBM took a run at Sun, and Microsoft....... Read More

Global Focus		Media
Haute couture goes shy Versace, Cavalli, Prada, LVMH... if you can afford those ritzy Italian haute couture brands even in ‘trying’ times; you are certainly someone the tax man (and the mafia) is interested in! But you’re also someone pretty insulated from the fate of the rest, including the....... Read More		Snug as a bug in a rug ESPN Star Sports (ESS) has had a jinxed year so far. No sooner had they lost the much-hyped IPL rights to Set Max, ESS faced another dampener with Team India’s early debacle at the Twenty20 World Cup in England. Ratings nosedived by a whopping 50-60% ..... Read More

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