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Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Dr. Arindam Chaudhuri
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Inbox : This Fortnight

Issue Date - 16/06/2011
 
What’s Toshiba doing with a Nand Flash Memory Chip?

When Japan fell under the spell of a nuclear meltdown, Toshiba ended up as one of the worst hit companies. Why? Because, apart from producing televisions, computers and semiconductors, the Japanese major is also a leading manufacturer of nuclear power plants. In the week following the Fukushima disaster, investors dumped the company’s shares so much so that after taking a plunge of 27%, Toshiba was the worst performing stock on the Nikkei Index. The investor reaction back then was obvious, but what is not so obvious is how the company has rebounded. The stock price has recovered by more than 15% since March 18. In fact, on May 10, the company announced its revised earnings forecast indicating record profits of $1.7 billion for this year. So what is it at Toshiba that is making up for all the setbacks? Surprisingly, it turns out to be a little chip christened as ‘Nand flash memory chip’. Toshiba is the second largest maker of these chips while Apple is one of its largest consumers. Apart from chips, Toshiba Mobile Display is significantly contributing to the revival as the subsidiary is a major supplier of display screens for the iPhone and other devices. It seems that Toshiba has finally found a competitive advantage in the electronic industry.

 
(STAR+ZEE) *JV = DISTRIBUTION STRATEGY

On May 27, 2011, India’s media and entertainment industry witnessed a historic deal which brought two of the industry’s arch rival Star India and Zee Entertainment together. The 50:50 JV between their distribution arms STAR DEN Media and Zee Turner makes the new entity ‘Media Pro Enterprise’ India’s largest distribution company controlling 40% of TV viewing. There are two schools of thought with respect to the deal. One argues that arrangement indicates an intelligent strategy to take control of the broadcasting industry. The other suggests that the association will end up benefiting the industry as a whole. Both the views hold their own logic and weight. The new entity does command a huge strategic edge over competitors and cable operators. On the brighter side, the JV has the potential to consolidate the cable industry and improve revenues ensuring that money is spread proportionately across channel partners. [Ed note: Read this issue’s cover story in our sister magazine The Sunday Indian’s supplement, Media Watch, on the Zee Group and its leadership strategies].

          
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