Cover Story
4PS B&M Critically analyses The Latest Trends, Strategic Moves, Niche focus, in The Indian PR Industry and Lists out The Contemporary charter of Dos and Don’ts in PR.....Read More

A number of people harbour hidden aspirations to be able to set up a business of their own one day. And those who do would willfully admit that the initial phases are the most challenging ...... Read More
Leaders 2.0
CMO Speak
The Köppen climate classification, which is one of the most extensively used climate classification systems in the world, affirms India as a place that has savanna climate, or what we call a tropical wet......... Read More
16 June 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri


Inbox : This FortnightREORIENTING JLR

Tata Motors led JLR seems to have undertaken a strategic reorientation. The auto major revealed its first assembly plant in India on May 28, 2011. Situated at Chikhali in Pimpri Chinchwad....... Read More

Marketers@warSlow & Steady... Wins LML’s Race

Soon after Hero Honda’s four-stroke motorcycles started luring consumers away from Bajaj in the 1980s, it was LML which thwarted Bajaj Auto, the then largest scooter ...... Read More

  B School     Global Focus

LoungeAsia is The Silver Lining!

During the global economic meltdown, the US economy witnessed the loss of 8.8 million jobs. Fresh MBA graduates were the worst hit as they failed to secure a job. On the other hand, ..... Read More

Global FocusIs Android a Double Disaster for Google?

First, it sucks-in Huge Dollars and Time. Then, it Blesses The Maker (and partners) with Patent Infringement Lawsuits and mere Crumbs in The Name of Revenues. The Android Project has Proven ....... Read More

Testimonial   Number Speak

LoungeReader’s Delight

The issue of 4Ps Business & Marketing on India’s best marketed real estate companies was a readers’ delight. The cover story was very well compiled. All the interviews and profiles gave comprehensive insights ........ Read More

Number Speak Bridging The Digital Divide

Digital inclusion has in it the ability to empower people in the remotest corner of the country. Given the increase in mobile penetration in the country, it is time that digital infrastructure be leveraged...... Read More

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