An IIPM Initiative

Cover Story
The funny thing about evolution – be it in human behaviour or business thinking – is that it takes time to seep in..........Read More

Career at Planman Media
Packaging is known to play an important role in the last 10 seconds of decision making for a consumer and is often said to be more effective than conventional advertising, especially when it comes to FMCG ....... Read More
CMO Speak
CMO Speak
After completing his MBA, Vinod Kumar stepped into the world of tyres when he joined CEAT as a Regional Manager fifteen years back. In all these years, he has worked his way up the ladder, having worked in sales....... Read More

Latest Issue
December 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightMicrosoft’s spectacular marketing campaign

The recent launch of Windows 8 has been described as the biggest software product launch in the history of computing as well as in Microsoft’s history. With that in mind, it’s little surprise that the company has chosen to go all .... Read More

Drive safe, says Big

Big FM and Total Oil India recently launched ‘Total Quartz Safety Month’, a unique campaign spread across 21 cities to promote safe driving habits. As per the World Health Organization, road accidents will become...... Read More

  Best Launches     Marketers@war

1. Titan Suncovers

LoungeFor the first time in India Titan has launched eight different styles in Suncovers – stylish Polaroid sunglasses specially designed to fit over optical frames and provide polarised lens protection to optical frame , ......... Read More

BrandingWho is the smartest of them all?

Numbers don't lie about the present; but they can, if viewed in isolation, be very misleading when you predict the future. It's a lesson that Nokia India learned the hard way, as it went from near domination of the Indian.......... Read More


LoungeFascinating magazine

As usual, the class that 4Ps B&M is known for reveals itself in a riveting cover story on political advertising. It digs deep into history and explores contemporary times; the story helps you delve into political reading ............. Read More

Number Speak  

Number Speak Who will win the 2014 Lok Sabha Elections?

With scams being revealed and the economy not speeding its way to recovery, it is expected that the Congress-led UPA will have a tough task ahead of it when it comes to convincing a complaining voter lot in........ Read More

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