Cover Story
Globally, the MR Industry is undergoing a Transformation in Terms of Methodologies, Media & Client Engagements, while a majority of Indian MR Firms are still grappling .....Read More

Career at Planman Media
A visit to the six-year-old Maxx Mobile Communications’ new swanky office on the 16th floor of DLH Park, Goregaon, in Mumbai, reveals much that is currently the priority at the company ...... Read More
CMO Speak
CMO Speak
A modest 1.15% market share in one the world’s fastest growing auto market isn’t something that will make a car manufacturer proud. But SkodaAuto India doesn’t care. Ever since it entered India........ Read More

15 December 2011

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightBlack friday turns green day in America

Black Friday couldn’t have been better for US than this year. According to statistics compiled by the National Retail Federation...... Read More

Memorable event for school kids

Salwan Marathon, touted as the world’s largest marathon for school kids, hosted its 17th edition on November 6 at the Polo Grounds...... Read More

  Best Launches     Marketing

LoungeBest buys for your money

There’s still a lot of festive cheer to go before the year draws to a close. And with Christmas and New Year round the corner, it sure is a good time to scratch your consumerist itch. ..... Read More

Fun@MarketingMaking the ‘Inside’ matter

They define it as the one campaign that dramatically raised the status of Intel from being a component manufacturer to a powerful B2C brand. Thanks to that campaign....... Read More


Lounge‘Stand out’ issues

The cover story on how to revive brand Congress showcased a innovative & fresh feel as it brought together renowned gurus from the advertising world........ Read More

Number Speak  

Number Speak Global Retail outlook

Asia was the first region to emerge from the global financial crisis. Compared with the tepid growth in the US and Europe, the region’s economy is buoyant ...... Read More

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