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Cover Story
The 7,200-seat Magness Arena at the University of Denver in Colorado was packed with spectators on Wednesday night on October 3, 2012. All spotlights were on President Barack Obama.........Read More

Career at Planman Media
Rendezvous
Rendezvous
The Rs.4,000-crore branded sportswear market in India, with a 20% year-on-year growth, is a tough place to be in especially for a newcomer. The competition is intense with the likes of ....... Read More
CMO Speak
CMO Speak
For Acer, the wait is over. The company has become the world’s largest notebook seller with a 15.4% share (Q2, 2012). This was a result of the company having worked hard on marketing....... Read More
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Latest Issue
November 2012












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri










 

Inbox : This FortnightApple says sorry to soften the blow

Last month, when Apple released its much awaited iPhone5 and its latest iOS6 software, expectant customers were counting on getting their hands on a flawless product. But baffled customers realised that there were quite a few problems with Apple’s homegrown Maps app in iOS6 and the iPhone5 .... Read More

THRILLS ON THE TRACK

Yamaha’s YZF-R15 One Make Race Championship completed its fourth round on September 30 at the Madras Motor Race Track, Chennai. The event has one more round to go and will wrap up on December 23. With both Yamaha...... Read More

  Best Launches     Marketers@war

1. Sony VPL-BW120S

LoungeTo address the growing demand for home cinema projectors, Sony has launched the VPL-BW120S projector, which is capable of projecting a large viewing area – equivalent to a 100-inch – screen from as little as 1.34 metres away, ......... Read More

BrandingLuxury goes for the premium plunge

To gauge the state of an economy, one may take cognizance of various factors like GDP growth rate, inflation rate, unemployment, monetary policy, et al. Or, as some experts put it, you could simply look at the growth prospects of the automotive sector, .......... Read More

Testimonial    

LoungeResourceful

’Badmaash Company’ is one of those stories which you just can’t afford to put down till the very end. 4Ps B&M did a great job of highlighting brilliant & controversial advertising practices. But it didn’t stop there; they went on to document ............. Read More

Number Speak  

Number Speak Q3 online advertising report

Paid search spending in the US grew at 17.8% in Q3, 2012 as compared to the same quarter last year representing mild acceleration over 15.5% witnessed in the previous quarter. This growth is mostly attributed to an increased focus of companies........ Read More

 
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