An IIPM Initiative

Cover Story
With all the clutter in the market, brands are now more open to controversies make for a heady cocktails that leaves the brand.......Read More

Career at Planman Media
It was a hot Tuesday afternoon when 4Ps Business & Marketing turned up for a rendezvous with Rajesh Agarwal, Co-founder and Managing Director of Micromax, ...... Read More
CMO Speak
CMO Speak
Domino’s India Pizza is the market leader in the organized pizza home delivery segment. But like other QSRs, it continues to face challenges with respect to customer engagement in a market where loyalty....... Read More

Latest Issue
October 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightFacebook's rearguard action to prop shares

Facebook did flub its public offering three months ago but the company is now focusing on stabilizing its hemorrhaging stock. In what amounted to a repurchase of several million of its shares, Facebook said in a regulatory filing that its largest shareholder and chief executive, .... Read More

Abra ka dabra!

Worlds of Wonder, the largest amusement park in the National Capital Region (NCR), recently announced the launch of the biggest man made lake in North India. The new attraction at Worlds of Wonder - a joint venture of Unitech and International...... Read More

  Best Launches     Marketers@war

1. Hyosung GT250R

LoungeThe Hyosung GT250R has big bike looks and is powered by a strong and powerful two-cylinder, V-twin DOHC eight-valve 249 cc engine, which generates 27.6 Bhp at 10000rpm. It offers a super sports riding position, has a fairly muscular body and comes equipped with double disc front brakes......... Read More

BrandingThe season is on us!

Digital camera penetration in India stands at a negligible 6% when compared to the developed nations of the world (hovering at around 80-90%). And it is this huge potential that makes India one of the most lucrative markets to be in. The compact camera segment in India is expected to cross 4 million units by FY 2012-13........ Read More


LoungeRelevant & contemporary

I checked out the latest issue of 4Ps Business & Marketing. All the stories were contemporary and relevant. It was also good to see interviews of me and my husband Agnello for the same story, which discussed the slowdown in India. It nicely explained the whole concept in detail.......... Read More

Number Speak  

Number Speak State of US E-COMMERCE, q2 12

During the second quarter of 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating in the united states (us), as online sales increased by more than 15% during the quarter,....... Read More

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