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	Chief Consulting Editor's Desk Rajita Chaudhuri

Rajita Chaudhuri The Chief Consulting Editor's Desk
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CONSUMER MAANGE MORE! Consumers are now looking up at brands who have the power, the creativity and investments to help change this world for the good
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So while some may criticize it but the fact remains that in-film branding works, always. Right from the time when the first brand Hershey’s chocolate was featured in the silent film Wings in1927 till date it does create an impact. Be it the Hyundai Santro in Phir Bhi Dil Hai Hindustani, or in Delhi Belly or Bournvita in Koi Mil Gaya, or Coke in Taal, or Thums Up in Hum Aapke Hai Kaun, or Switzerland in Silsila or South Africa in Cocktail, everybody has benefitted from the association. Be rest assured that this is one branding technique that will never fade. Brands and Bollywood, Hollywood and all other woods will always be best friends forever!


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