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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editors Desk
A.Sandeep
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World wide web - Freeing the Entrepreneur in you
Internet is bringing a significant shift in the way organisations buy and use technology. This is where the power of the Internet comes into play.
 
IT – Two very simple letters that in the wrong circumstances can strike fear into the heart of even the most level-headed entrepreneur. Networks, software, and databases are not the reason that most people start up their own business. The flipside, of course, is that if handled well, IT can turn what is merely a good company into a truly great one. Any entrepreneur knows that running a business from scratch takes time, effort, commitment and most of all, passion. Unfortunately, to stay grounded in reality, it also takes sound fundamentals, and a sturdy infrastructure. Today, IT is surely a big part of that. Not even the very smallest of firms can get away without having some kind of technology to help them run.

Google Apps is reliable, efficient and cost effective solution for a new generation of entrepreneurs: The real trick is getting something in place that works reliably and efficiently and doesn’t cost a lot of time and money to install or maintain, something we were keen to demonstrate with the Google Apps service. Business these days is not only global, fast-paced and demanding but employees now demand a lot more of the systems they use to do their jobs. A generation used to posting and sharing photos online, instant messaging with friends and interacting online for a good chunk of their spare time is expecting a lot from the workplace.

Internet is bringing a significant shift in the way organisations buy and use technology: This is where the power of the Internet comes into play. The Internet provides the flexibility to create, share, access and collaborate with other people at work. Email, spreadsheets, calendars and presentations suddenly become accessible quickly and securely wherever you are. Not only that but the fact that everything is online means that multiple users can work on documents simultaneously and edit in real-time. In short, no more emailing backwards and forwards with attachments. This means a lot when you’re working at the kind of pace required as a start-up.

Hosted solutions have better acceptability now, to the extent that many large companies are entrusting their entire email and anti-virus services to third parties: And then there is the issue of the bottomline cost of IT to a business. Again, once you’re hooked up to the web this is all but eradicated because it’s possible to effectively ‘rent’ these applications from a third party. Having your IT applications hosted over the Internet means no investment in hardware or software and no issues with upgrades or installing new features because that all happens automatically. It also means you can concentrate on your core business without needing to worry about the day-to-day issues of running an IT infrastructure.

Web is a better way of doing business: As your business evolves it’s important that your IT evolves along with it. The Internet is more than just a resource for finding information and start-ups are in an excellent position to harness its full potential – without an existing infrastructure to cater; for you are effectively working with a blank canvas. Used thoughtfully, your IT environment can provide you with an interesting competitive edge. Thus, at the end of the day, for any start-up on the first rung of the business ladder, putting a sound IT system in place should be a concern, but never a worry.

 

Amir Moin           
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