An IIPM Initiative

Cover Story
For the past several years, Google has been continually updating its PageRank algorithm to clear the web spam and reward websites.........Read More

Career at Planman Media
A few years ago, if you asked Dhananjan Chaturvedi, 48, whether premium consumers in India would shell out big moolah to buy something that was eventually going to remain hidden ...... Read More
CMO Speak
CMO Speak
After being considered a maker of affordable cars for two decades, last year, Hyundai repositioned itself as a �Modern Premium� car manufacturer. Its new mantra � �New Thinking. New Possibilities�....... Read More

Latest Issue
September 2012

Special Columns
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri


Inbox : This FortnightFacebook's rearguard action to prop shares

Facebook did flub its public offering three months ago but the company is now focusing on stabilizing its hemorrhaging stock. In what amounted to a repurchase of several million of its shares, Facebook said in a regulatory filing that its largest shareholder and chief executive, .... Read More

BMW goes mobile

Luxury carmaker BMW, which has managed to establish a formidable position for itself in a market like India, is taking its initiatives to tap into emerging cities one step ahead. The automobile major, which currently has 25 sales outlets across the country,...... Read More

  Best Launches     Marketers@war

1. Karbonn smart tab 1

LoungeKarbonn�s latest tablet offering takes the mobile tech revolution a step ahead. The Karbonn Smart Tab 1 comes loaded with the latest version of Android operating system and at an affordable price point. It runs on Android 4.0 operating ......... Read More

BrandingWho will kill the 'English' Radio stars?

A little more than a decade back, many would have described �radio� in one word � "history". It had fallen far from grace. The scores of Akashwanis and the (un)wanted music, news and drama delivered by the Vividh Bharti ......... Read More


LoungeFantastic Ad-ranking

The last issue on �Valuable brands 2012� was a decent effort on Indian Inc. I also enjoy reading the Advertising stories in 4Ps B&M as the team does a fantastic Ad-ranking by giving importance to creativity. ........... Read More

Number Speak  

Number Speak The impact of social media

With Facebook engaging more than 955 million monthly active users worldwide and earning more than $3.5 billion in annual ad revenue, there�s no doubt........ Read More

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