An IIPM Initiative

Cover Story
Let’s be clear about one thing even as we swim and drown in the maddening modern day version of the Tower of Babel called mass media – brands as entities are..........Read More

Career at Planman Media
Big Idea
Living down a famous dad’s name is never easy in any calling. Advertising is no different. For years, I pasted on a fatuous and moronic smile every time my surname came into play, invariably leading to the inevitable ...... Read More
CMO Speak
CMO Speak
With more than 30 years’ experience, Vikram Malhotra is a well known name in the Indian tyre industry. A post graduate from Delhi University, Malhotra started his career with Ceat, and later moved........ Read More

Latest Issue
14 August 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightAmazon to launch its own smartphone

A lot is being speculated about the possible entry of Amazon into the smartphone arena. The world’s biggest online retailer is all set to join hands for an Android based platform with Chinese company Foxconn .... Read More


What can you expect from two companies – one a leading publishing outfit and another synonymous with sports – when they come together? Well, could be anything. But when Disney Publishing joined hands with, the collaboration resulted in ‘Timeless Steel’...... Read More

  Best Launches     Case Study

1. maui jim Spidy glasses

LoungeWith the latest flick in the Spider-Man series making waves at the box office, Maui Jim – the world’s fastest growing maker of premium polarized sunglasses – has created a line of limited edition ......... Read More

BrandingFive myths about the Facebook IPO – busted

The right question to ask would be “whose expectations?” Retail investors bought a piece of Facebook not because it made economic sense but for the satisfaction of ownership of a (very small) piece of a very popular company.......... Read More


LoungeExceptional quality

4Ps B&M provides greats insights & reviews on its core, which is marketing & business, and has set benchmarks in the industry. A splendid depiction of booming brands has been a sustained fashion with 4Ps B&M............ Read More

Number Speak  

Number Speak How effective Is social media?

Enterprise-level companies (>1,000 employees) were found to have an average of 178 corporate-owned social media accounts. Twitter garners the largest share (39%), followed by blogs (32%)........ Read More

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