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Cover Story

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Are you a 'Value brand'?
How in order to command a premium price, the world’s top brands are trying to shift the global consumer’s perception of value from a product that’s bargain-priced to one that’s convenient, efficacious or high-quality!
Would you say that a ‘value brand’ is one that offers the most benefit for the cost? It sounds reasonable, right? Ever since the world’s largest chain of hamburgers McDonald’s started selling 49 cent ....Read More

MVBs... the genesis!
ICMR and 4Ps B&M present their signature annual ranking of the 100 most valuable brands in india. from an initial list of 40,000 brands to the final 100 – the process was systematic, detailed and driven by rational consumer choice at every step
New brands shouted aloud, last year’s achievers fought hard to continue winning while legacy brands tried appealing consumers to top the charts. With new brands swarming the marketplace, it took long ....Read More

Who’s hogging the limelight?
4Ps B&M dissects big data to bring to its readers’ tables an in-depth analysis of india’s most valuable brands for 2013. How did indian brands fare? Who gained the most? Did non-legacy brands outshine their legacy peers? All these questions (and more) answered...
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An alphabetical listing of the 1,410 brands arrived at during phase I of the ICMR- 4Ps B&M Most Valuable Brands ranking 2013
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Of brands and categories...
A snapshot of the top 5 brands across various categories – how they fared in 4Ps B&M’s 100 Most Valuable Brands ranking 2013 (Figures Represent Overall Rank)
....Read More

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