An IIPM Initiative

Cover Story
The global marketplace is becoming cluttered with each passing day. Minimalism as a strategy might change the game for those......Read More

Career at Planman Media
Flash memory maker SanDisk India’s country manager Manisha Sood belongs to that rare breed of woman achievers who have successfully broken through the glass barrier. In the highly ...... Read More
CMO Speak
Just till a few months ago, there was no dearth of those singing hosannas to the growth potential in Indian retail. The $475-billion Indian retail industry was cresting the tide of good fortune and ....... Read More

Latest Issue
14 August 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightDouble whammy!

The past month was crucial for Facebook founder Mark Zuckerberg. In less than a week, he took two major life-changing decisions. After waiting for eight years, the young entrepreneur went public with his company, ..... Read More

Bridging the digital divide � the marketer's playbook...

One of the most iconic works on management in the past decade or so has been late Prof. C. K. Prahlad's 'Fortune at the Bottom of the Pyramid', which basically asserted that the real fortune that companies and marketers must ...... Read More

  Best Launches     Marketers@war

The new style statements!

The latest rollout from the Merc banner is bound to delight Indians who love Loungebeautiful, powerful machines. The German automaker has introduced the M-Class Luxury SUV in the country. While the company claims it has bettered all previous........ Read More

BrandingWhy TV sellers are fighting harder to make bigger losses

A decade back, when plasma TV was launched in India, it became the buzzword. Not all could afford it. Not all bought it. But everyone seemed to discuss it. Six years later, the LCD television was introduced. The buzzword was refreshed. Manufacturing companies got busy too. ....... Read More


LoungeImproved significantly

There has been a significant improvement in the magazine both quality wise and in design standards since the time the magazine has turned into a monthly affair. The issue on B-schools, as always, turned up...... Read More

Number Speak  

Number Speak Hispanic consumer trends

The U.S. population map not only shows continued growth in traditionally Hispanic areas, but also emerging new growth areas for the Hispanic population in the country. At present, Hispanics are 16% of the total population of the country....... Read More

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