Slacking in the Middle
To pass a class, a student must complete a series of assignments. A cook, planning to make a meal, will prepare several courses........
History is replete with examples of brilliant ideas that weren’t implemented because they weren’t sold correctly. Even worse, the world is full of bad ideas that were successfully championed within their organization and got the green light.......
14 April 2013
Trends at mobile world congress 2013
The Mobile World Congress, the world’s premiere mobile event, known for showcasing the latest innovations in the mobile ecosystem, was held this year from February 25-28 ....
"We know the market and are well positioned to leverage it"
As we enter Neemrana, a picturesque outbourough located nearly 100 kms from Delhi and home to many manufacturing plants owned by multinationals........
Advertising - Hotspots and Rankings
1. Nokia 501
With Nokia 501, the smartphone maker provides an affordable option with a touchscreen, easy and cheap access to the internet.......... ..
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently........
The last issue of 4Ps B&M was a great package along with the supplement TechNext. The cover story on stem cell and its immense potential was........ ..... .
Digitisation drives players to step up their DTH play
The mandatory cable TV digitisation is helping the Direct-to-Home (DTH), or satellite TV players, to expand their subscriber base, which stood over 48 million...... ..
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