An IIPM Initiative

Cover Story
Strong brands are the typical 800-pound gorillas. Their hulking presence is as eye-catching – but only as long as the element of entertainment is not.........Read More

Career at Planman Media
B School
Slacking in the Middle

To pass a class, a student must complete a series of assignments. A cook, planning to make a meal, will prepare several courses........ Read More
Number Speak
CMO Speak
History is replete with examples of brilliant ideas that weren’t implemented because they weren’t sold correctly. Even worse, the world is full of bad ideas that were successfully championed within their organization and got the green light....... Read More

Latest Issue
14 June 2013

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri


Inbox : This FortnightTrends at mobile world congress 2013

The Mobile World Congress, the world’s premiere mobile event, known for showcasing the latest innovations in the mobile ecosystem, was held this year from February 25-28.... Read More

"The advent of digital media is revolutionising creativity"

Having spent over 40 years in advertising, William Timothy Love, Vice-Chairman of the Omnicom Group, and Chief Executive Officer, Omnicom’s APIMA (Asia Pacific, India, Middle East and Africa)........ Read More

  Best Launches     Advertising - Hotspots and Rankings

1. Nokia 501

LoungeWith Nokia 501, the smartphone maker provides an affordable option with a touchscreen, easy and cheap access to the internet............ Read More

BrandingThe Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently........ Read More


LoungeGreat Package

The last issue of 4Ps B&M was a great package along with the supplement TechNext. The cover story on stem cell and its immense potential was.............. Read More


Number Speak Digitisation drives players to step up their DTH play

The mandatory cable TV digitisation is helping the Direct-to-Home (DTH), or satellite TV players, to expand their subscriber base, which stood over 48 million........ Read More

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