Cover Story Strong brands are the typical 800-pound gorillas. Their hulking presence is as eye-catching – but only as long as the element of entertainment is not.........Read More
To pass a class, a student must complete a series of assignments. A cook, planning to make a meal, will prepare several courses........Read More
Number Speak
History is replete with examples of brilliant ideas that weren’t implemented because they weren’t sold correctly. Even worse, the world is full of bad ideas that were successfully championed within their organization and got the green light.......Read More
The Mobile World Congress, the world’s premiere mobile event, known for showcasing the latest innovations in the mobile ecosystem, was held this year from February 25-28.... Read More
"The advent of digital media is revolutionising creativity"
Having spent over 40 years in advertising, William Timothy Love, Vice-Chairman of the Omnicom Group, and Chief Executive Officer, Omnicom’s APIMA (Asia Pacific, India, Middle East and Africa)........Read More
With Nokia 501, the smartphone maker provides an affordable option with a touchscreen, easy and cheap access to the internet............Read More
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently........Read More
The last issue of 4Ps B&M was a great package along with the supplement TechNext. The cover story on stem cell and its immense potential was..............Read More
Digitisation drives players to step up their DTH play
The mandatory cable TV digitisation is helping the Direct-to-Home (DTH), or satellite TV players, to expand their subscriber base, which stood over 48 million........Read More
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