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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
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“In India, people just come and go”
Hiroshi Omata, COO, Dentsu Marcom
How do you plan to tackle the attrition challenge in India?
Japan is still practising lifetime employment. But it is very different in India. Here, people just come and go. And while it is easy for me to say that I want to stop this trend, it’s actually very difficult to do so. But if I am to do it, then I would give them a lot of opportunities. In the same company, if they can have totally new experiences, then they might want to change their mind & stay on.

How has Sandeep Goyal’s departure affected the agency?
Mr. Goyal created the foundation of Dentsu in India from nothing. I respect him a lot for what he’s done. Without his effort, we would be nothing. What we are doing now is to create on top of that foundation. If I were to start from scratch, it wouldn’t have been easy.

What is better for the growth of an agency’s operation – competition or cooperation?
In the three companies we operate, we have collaboration as well as competition. Obviously, we have competing brands with each of these agencies, so there is a need to have a sense of secrecy and privacy between these companies. But we do also have collaboration between ourselves in the sense that we share the global trends and observations with each other.


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