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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.SRIVASTAVA Guest Column
K.K.SRIVASTAVA
Can the IPL-5 Brandwagon beat the curse this time?
Last year, IPL-4 started with the lowest viewership in its four years’ existence. Will things be any different in IPL-5? 4Ps B&M does a viewership review and a quick analysis of the branding strategies of individual teams
The fifth season of the Indian Premier League kicked off early this month at the M.A. Chidambaram stadium, Chennai, the home venue of the reigning champion Chennai Super Kings. The tournament, which b....Read More


Do you keep a tab on that trust meter?
It’s typical in a target-obsessed market to focus on short term gains in sales & profits. But if marketers invest intelligently in the all important currency called trust, it could be the ‘blue ocean’ they were looking for!
Great companies with great marketing budgets and the best of creative minds can certainly generate great visibility and recall for their brands. But when it comes to building that all elusive brand lo....Read More


 
 
 
 
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