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Cover Story

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Keeping the ‘B-school identity crisis’ at bay
The recent years have seen a phenomenal rise of cookie cutter B-schools globally that are deploying the latest marketing and communication strategies. However, if they really want to build brand equity for the long term, they have to refocus on where they stand with respect to the essentials
There are undoubtedly quite a few upsides to reporting to Jack Welch, the Professor, as opposed to Jack Welch, the CEO. At the Jack Welch Management Institute (JWMI), he gives a good 15-16 hours of hi....Read More

Ranking methodology
Check out 4Ps B&M’s latest ranking of the nation’s best business schools. But first, here’s a summary of our annual survey and ranking methodology

The annual 4Ps B&M ranking of India’s best B-schools is based on a national perception survey among students, parents, faculty and industry voices. The survey itself was conducted by ICMR (Indian Coun....Read More
Industry stalwarts who were a part of the B-School survey
This year’s survey also included some of India’s most respected industry professionals with wide experience in various sectors and geographies across the globe
Alok Bharadwaj
Senior VP, Canon India

Alok has been the driving force behind sales, marketing, corporate planning & brand building activities of Canon in India for over a de....
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