Cover Story
The recent years have seen a phenomenal rise of cookie cutter B-schools globally that are deploying the latest marketing and communication strategies. ......Read More

Career at Planman Media
Playing golf at the Jaypee Greens in Greater Noida during weekends, Virag Joshi comes across as someone with an innate love of the links. The 48-year-old hospitality industry veteran, ...... Read More
CMO Speak
Fifteen months back, Hyundai officials took the stage at the North American international Auto Show in Detroit to showcase their company's ultra-modern concept vehicles (the Veloster and the . ....... Read More

Latest Issue
14 July 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri


Inbox : This FortnightDriving to glory, all by itself!

Google is making news once again. For a company that throws up so many innovative gigs, it’s impossible to keep down Google for long. The spotlight now is on Google’s driverless car that can race around ..... Read More

Small -budget movies hit big box office buttons...

What is the similarity in films like Love Sex Aur Dhokha, Shor in the City, I Am, Yeh Saali Zindagi, Tanu Weds Manu, Shaitan, That Girl in Yellow Boots, Dhobi Ghat, Delhi Belly and Stanley Ka Dabba? Yes, they are all ...... Read More

  Best Launches     Marketers@war

LoungeBest bang for your buck

If you are looking for a car that combines the best of both craftsmanship and tradition, then Maserati Grancabrio Fendi should be your choice. Born from the union of two iconic Italian brands........ Read More

BrandingScrambling for a stronghold in the mango-juice market

Summer, which generates almost 40% of annual revenues of cola giants in India, has traditionally been their peak season as well. And with temperature already cracking above 40°C in most parts of India, the storied rivalry between....... Read More


LoungeInteresting & insightful

The cover story titled ‘The Famous Five’ made an absolutely interesting and insightful read. No matter how big a brand is, it can still face issues which can result in bankruptcy. Apart for the cover story...... Read More

Number Speak  

Number Speak Online is the new way for newspapers

For the first time in three years, no major newspaper closed due to industry issues in 2011. However, among the small and medium category, a total of 111 newspapers folded up for a variety of reasons with an additional 41 ...... Read More

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