An IIPM Initiative

Cover Story
At its very core, every brand has a persona; a persona that is defined by its journey from the day of its inception..........Read More

Career at Planman Media
B School
Truth In Advertising

Pennsylvania window manufacturer Winchester Industries’ marketing materials claimed that some of its windows would “reduce energy costs by 47%.” In February 2012....... Read More
Number Speak
CMO Speak
Impact of discounted air fares

History is replete with examples of brilliant ideas that weren’t implemented because they weren’t sold correctly. Even worse, the world is full of bad ideas....
... Read More

Latest Issue
14 May 2013

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri


Inbox : This FortnightCSR – TOKENISM, PR, Drama... OR GAME CHANGER?

In the beginning come the definitions. First off the block is a true-blue pundit, C. B. Bhattacharya.... Read More

The best buys for you!

Powered by Windows Phone 8, the Nokia Lumia 520 comes with exclusive digital lenses, a 1GHz dual core processor, 8GB internal memory........ Read More

  Advertising - Hotspots and Rankings    


There is no doubt that Ranbir Kapoor is the man of the moment – especially if you have seen him shaking a leg in the rushes of his upcoming Badtameez Dil. Given that........ Read More


LoungeAwesome issue

Being featured on the cover package of the magazine’s March 2013 issue and interacting with the editorial team of the magazine was an amazing experience.............. Read More


Number Speak Power Woman: The Lady Who Redefined the Mall Culture

An invincible leader of the hospitality industry, Dinaz Madhukar is the Senior Vice-President, Mall Management for DLF Emporio and DLF Promenade........ Read More

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