Cover Story
They say it is not easy at all to carve out success, reputation and a name that you are proud of in today's fiercely competitive markets. But you know what?......Read More

Career at Planman Media
Extremist is the word that aptly describes him at work. Be it a celebration for achieving an official goal, or setting an ambitious growth target for his company, Rajesh Jain, Director & CEO...... Read More
CMO Speak
CMO Speak
Even after a decade and half, A R Rehman’s Vande Mataram hits millions as the trademark patriotic song. And this is where lies the identity of Sony Music India – the most followed music label....... Read More

Latest Issue
14 June 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightThe bespectacled spectacle!

Larry Page appears quite young for someone about to cross over to the higher side of 40. Page’s attempt to reduce flab at the Mountain View giant in the past 10 months since he took over as CEO might not ..... Read More

From here on, We�re the men in yellow...

On April 10, 2012, we set out to spend a day at From Here On (FHO) Communications’ New Delhi office. Since it commenced operations barely an year back and boasted of a core team comprising of five top..... Read More

  Best Launches     Marketing

LoungeFor sheer elegance and class

Look no further than the carefully chosen goodies that 4Ps B&M has handpicked to suit the catholicity of your tastes and pockets. From stunning hot rods to the latest and best in fashion accessories....... Read More

BrandingCan the IPL-5 Brandwagon beat the curse this time?

Last year, IPL-4 started with the lowest viewership in its four years’ existence. Will things be any different in IPL-5? 4Ps B&M does a viewership review and a quick analysis of the branding....... Read More


LoungePerfect overview

4Ps Business & Marketing magazine provides a perfect overview of the global market with an ‘India–centric’ approach to ensure relevance to the Indian target audience in areas of business strategies...... Read More

Number Speak  

Number Speak US digital ad spending 2012

While it’s child’s play to say that digital will be the primary engine driving growth in american advertising, what is more difficult is to understand what will be the breakup of this consumption, who will be the biggest...... Read More

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