K.K.Srivastava Welcome to 4Ps Business and Marketing - The Chief Consulting Editor's Desk - NEW KIDS ON THE BLOCK
Home | About Us | Subscribe | Advertise | new E-Magazine |
Contact Us
| Feedback
| 4Ps TEAM
| 4Ps Archives

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Rajita Chaudhuri
The Chief Consulting Editor's Desk
Go to Page Number - 1   2   3   
Share |


We all know the three 'R's' – reuse, recycle, and reduce (if you are from the old school, the 3Rs used to be reading, writing, arithmetic).Well, this is so last generation. The new 'R' is Rent! Gen Z takes less pride in ownership, especially when there are better options. Ownership is not just expensive, but can slow you down. So, while the Millennials (generation Y) loved the concept of renting designer-wear, which made startups like 'Rent the Runway', 'Bag, Borrow, Steal' etc gain huge popularity, the new Gen Z has taken renting to a different level. They want to rent and rent-out everything and anything you can think of.

Why buy a music album when you can stream it instantly? So they prefer to spend on a pro-membership of the site Spotify than buy music!

Why buy a car when you can hire the latest one from Uber?

Why buy a house and spend all your savings when at $200, you can log on to Airbnb and hire a castle somewhere in France!


SnapGoods shows you how to make money by giving your stuff on rent. It allows you to rent high-end items like cameras, musical instruments and the likes. If you have some expensive items, then you can put them on hire too.

Why hire a kennel when you can hire a home to take care of your dog when you are out on a vacation? DogVacay is a site that lets you do just that – it connects you to a home that's ready to take care of your pet.

Sitting free and want to rent out your free time? TaskRabbit lets you do just that. You could bid to do tasks, ranging from delivery to office-help, and people looking for such services can send you a request and hire you.

Saw a swanky car in your neighbourhood and want to take it for a spin?

Getaround helps you do just that. If you have a great car and will not be using it for some time – maybe you are going on a holiday, or are unwell, or whatever – you could put it up for hire on Getaround and earn some cool bucks. Considering that Getaround had an insurance cover of $1 million from Berkshire Hathaway could help you in putting those gorgeous wheels on hire with a little more peace of mind.

Share |

Back     Go to Page Number - 1   2   3        Next
Home | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved