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Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Dr. Arindam Chaudhuri
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Back of the book


Aimed at educating young women riders of Delhi University’s Janki Devi Memorial College and Lakshmibai College about safe driving, Yamaha Motor India recently conducted a training event called the Yamaha Female Riding Training, or YFRT. About 180 students from both the colleges participated in the event, which covered various aspects of riding such as handling, riding posture, cornering, braking, turning, general riding, etc. Female riders also got to learn the importance of proper riding gear and the basic knowledge on the usage and maintenance of the vehicle. The YFRT program has already made its mark in cities like Chennai, Pune, Coimbatore, Kolkata, Hyderabad and Bangalore. Apart from these big cities, Yamaha plans to foray into smaller cities too and provide training to women there. The YFRT serves as a good platform for Yamaha to lure female audience towards its scooter Ray, which was launched in September last year.

Maruti’s desert rally

The 11th edition of Maruti Suzuki Desert Storm, the annual six-day motorsport event covering 2,200 kms, saw a total of 138 teams participate in the Xtreme, Ndure, Xplore, Moto and Quad categories. Xtreme and MotoQuad categories are based solely on the fastest timing. The Ndure and Xplore categories follow a Time-Speed-Distance format. Traversing through hostile conditions at various stages the rally crossed through the tough and undulating interiors of Rajasthan, and later crossed the cities of Bikaner, Chattargarh, Jaisalmer, Pokharn Gajnaur, Lakshmangarh, etc. before finally concluding at Jaipur. This year the rally had 5 competitive legs of which two were night stages. What started off with over 152 vehicles saw only 86 vehicles successfully complete the rally this year.

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