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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Dr. Arindam Chaudhuri
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Letters to the editor

 
Informative

The cover package on brain mapping in the recent issue of 4Ps Business & Marketing was informative. It was an excellent read and a great source of learning for marketers and advertisers in India. The story nicely unfolded the future of brain mapping and the work-in-progress in the said field. Rendezvous and brand journey stories were interesting as well.

Rajesh Poddar
Managing Director, Paracoat Products Limited

 
Dr. Bruce Johnstone

Lecturer, Cranfield School of Management

4Ps B&M carries a good package of marketing stories from across various industries in India. The highlight of the last issue was the ad rankings section, where the ads were analysed on various parameters. The section was very engaging.

          
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