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Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
Binding the 4Cs
A lot of multinationals have come into India but failed – not because their products were not good, but because they failed to understand India’s culture and its consumers. as a marketer, you need to be sensitive to each culture’s identities and its unique regional preferences and customise your product offerings
India is one country where all the laws of marketing perhaps fail. The reason is simple – it’s so diverse. If you have just one theory, then it will not take you anywhere. India changes every 200 kilo....Read More


 
 
 
 
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