An IIPM Initiative

Cover Story
A lot of multinationals have come into India but failed � not because their products were not good, but because they failed to understand.........Read More

Career at Planman Media
B School
It seems like a simple question: Can you trust online reviews?

In reality, however, it�s tough to answer. That�s because �promotional� reviews � those designed not to rate an experience or a product,....... Read More
International column
CMO Speak
History is replete with examples of brilliant ideas that weren�t implemented because they weren�t sold correctly. Even worse, the world is full of bad ideas that were successfully championed within their organization and got the green light....... Read More

Latest Issue
14 April 2013

Special Columns
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Dr. Arindam Chaudhuri


Inbox : This FortnightTrends at mobile world congress 2013

The Mobile World Congress, the world�s premiere mobile event, known for showcasing the latest innovations in the mobile ecosystem, was held this year from February 25-28.... Read More


The two-wheeler industry in India, which which was generally thought of as having circumvented the withering effect of the ongoing economic slowdown, seems to have eventually become........ Read More

  Best Launches     Advertising - Hotspots and Rankings

1. Yamaha r15 2013

LoungeYamaha�s performance oriented bike, known for its superb handling dynamics and strong engine performance, is now available in a refreshed version with new and vibrant colours............ Read More


Mints and murders seldom go together. Rarely would you even see the two strung together in a single sentence. So for a mint brand to adopt such an unimaginable proposition for promotions is preposterous, right? Wrong........ Read More



The cover package on brain mapping in the recent issue of 4Ps Business & Marketing was informative. It was an excellent read and a great source of learning for marketers and advertisers in India.............. Read More


Number Speak In a race to prove other smartphone makers dumb

Once upon a time, for the Indian consumer, things were quite different. Apple was something the good family doctor asked you to imbibe everyday........ Read More

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