Cover Story A lot of multinationals have come into India but failed – not because their products were not good, but because they failed to understand.........Read More
It seems like a simple question: Can you trust online reviews?
In reality, however, it’s tough to answer. That’s because “promotional” reviews – those designed not to rate an experience or a product,.......Read More
International column
History is replete with examples of brilliant ideas that weren’t implemented because they weren’t sold correctly. Even worse, the world is full of bad ideas that were successfully championed within their organization and got the green light.......Read More
The Mobile World Congress, the world’s premiere mobile event, known for showcasing the latest innovations in the mobile ecosystem, was held this year from February 25-28.... Read More
CAN HONDA VAULT TO POLE POSITION?
The two-wheeler industry in India, which which was generally thought of as having circumvented the withering effect of the ongoing economic slowdown, seems to have eventually become........Read More
Yamaha’s performance oriented bike, known for its superb handling dynamics and strong engine performance, is now available in a refreshed version with new and vibrant colours............Read More
MENTOS’ WHODUNIT QUIZ
Mints and murders seldom go together. Rarely would you even see the two strung together in a single sentence. So for a mint brand to adopt such an unimaginable proposition for promotions is preposterous, right? Wrong........Read More
The cover package on brain mapping in the recent issue of 4Ps Business & Marketing was informative. It was an excellent read and a great source of learning for marketers and advertisers in India..............Read More
Once upon a time, for the Indian consumer, things were quite different. Apple was something the good family doctor asked you to imbibe everyday........Read More
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