Cover Story A lot of multinationals have come into India but failed � not because their products were not good, but because they failed to understand.........Read More
It seems like a simple question: Can you trust online reviews?
In reality, however, it�s tough to answer. That�s because �promotional� reviews � those designed not to rate an experience or a product,.......Read More
International column
History is replete with examples of brilliant ideas that weren�t implemented because they weren�t sold correctly. Even worse, the world is full of bad ideas that were successfully championed within their organization and got the green light.......Read More
The Mobile World Congress, the world�s premiere mobile event, known for showcasing the latest innovations in the mobile ecosystem, was held this year from February 25-28.... Read More
CAN HONDA VAULT TO POLE POSITION?
The two-wheeler industry in India, which which was generally thought of as having circumvented the withering effect of the ongoing economic slowdown, seems to have eventually become........Read More
Yamaha�s performance oriented bike, known for its superb handling dynamics and strong engine performance, is now available in a refreshed version with new and vibrant colours............Read More
MENTOS� WHODUNIT QUIZ
Mints and murders seldom go together. Rarely would you even see the two strung together in a single sentence. So for a mint brand to adopt such an unimaginable proposition for promotions is preposterous, right? Wrong........Read More
The cover package on brain mapping in the recent issue of 4Ps Business & Marketing was informative. It was an excellent read and a great source of learning for marketers and advertisers in India..............Read More
Once upon a time, for the Indian consumer, things were quite different. Apple was something the good family doctor asked you to imbibe everyday........Read More
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