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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
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Letters to the editors


4Ps B&M as a magazine has evolved over time. The content and design of the magazine have both greatly improved since I first read it years back. The magazine today is a great read for marketers who want to invest time in reading marketing wars that are happening across businesses, from online retailing to luxury cars. Keep up the good work.

Kamal Sharma
Regional Merchandising Manager, Godfrey Philips India

Upender Singh
Sales Manager, Oracle Financial Services

I liked the cover story on India’s funniest ads of 2012. It was an interesting feature that had good analyses of various campaigns that happened last year. I like the First Cut section of 4Ps B&M. It makes me feel connected to the world of ads.

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