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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column

Appropriate regulation to protect respondents is a prerequisite
Can neuromarketing influence you to buy what you never wanted... or thought you never wanted, but in reality actually wanted? If thatís enough to confound you, then read this sparkling expert interview
To what extent do you think neuromarketing can find out the consumer intent, desires and latent demand for a product?

Finding out what products, brands or marketing messages consumers ....
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If you think you know what you are thinking, youíre wrong!
Neuroscience is an area that has only been touched trivially by researchers globally. dr. phil harris argues why this may be one of the most critical tools to understand mercurial human behaviour
How do we choose? Consumers imagine themselves as rational decision-makers, able to weigh up the relative costs and benefits of decisions to arrive at reasoned choices. Yet, a growing body of research....Read More

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