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Special Columns
	Chief Consulting Editor's Desk Rajita Chaudhuri
	Guest Column K.K.Srivastava

Selling Prescription Drugs: How Effective Are Direct Sales Calls?
New research provides a way for pharmaceutical companies to measure the effectiveness of direct sales calls on individual physicians
A marketing manager’s toolkit is composed of the four Ps: price, promotion (advertising & direct selling), place (distribution), & product. Taken together, these four Ps – the “marketing mix variables....Read More

Success is all about Channeling the Flow of Employee Ideas
New research indicates that performance in the workplace depends not just on whether employees communicate their ideas, but how they choose to do so
The phrase “open door policy” has become somewhat of a cliché in management, and many US businesses claim to embrace employee feedback – the more ideas, the better. Some are more committed to this typ....Read More

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