Welcome to 4Ps Business and Marketing

Over 50 years of sticky success
Not all products become generic to the product category. Fevicol’s 50-plus years of single-handed dominance of the white glue market in India is a testimony not only to the brand’s inherent strength and quality but is also about the ingenuity of its advertising and marketing campaigns, which have helped it own the territory of bonding seamlessly
Four years ago, Pidilite Industries, the largest adhesive manufacturer in India, celeberated 50 years of enduring success of its Fevicol brand. These past five decades have been a magical journey for ....Read More

"We will offer more specialised fevicol variants"
Fevicol is now part of the public consciousness but is not sitting on its laurels. The brand is ready for the future and will launch more niche products.
How has Brand Fevicol evolved over the years has this evolution strengthened the brand’s key attributes?

We have always found innovative ways to tell people that Fevicol is the ultimat....Read More

"Humour in the message helps consumers connect to Fevicol"
Coming up with innovative and humorous ad campaigns year after year is not an easy job. But ogilvy & Mather has been doing just that for fevicol
Please tell us about your agency’s association with brand Fevicol and how fruitful has been this relationship?

We have been associated with Brand Fevicol for the last 35-40 years and i....Read More

The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three ads.
Budget live, Chidu Style

Advertiser: Moneycontrol.com
Baseline: “Budget 2012 Comes Alive”
Agency: Contract Advertising

4Ps B&M Take: So....Read More

They came, we saw and everybody reviewed!

An ad is a product of painstaking craftsmanship. Various elements, ranging from positioning of the product, clarity of the idea behind the product to visibility of the brand, its persona and the po....Read More

International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the month ending February 14, 2013
Africa Calling

Advertiser: Africa Health Placements (AHP)
Ad Title: Stethoscope
Agency: Boomtown Strategic Brand Agency, S. Africa

4Ps B&M Ta....Read More

What next? an insurance policy for our ancestors dead & gone?
Max Bupa is not making profits. but its innovations indicate a method in its madness. 1 policy, 5 generations – that’s innovation. a new tvc for a 3 year-old scheme – madness
Championing the healthcare rights of a secular Indian populace has come at a cost. It has for the twenty-four general insurance companies in India who lost almost Rs.10,000 crore in FY2012. But that i....Read More