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Advertising - Hotspots and Rankings

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
Over 50 years of sticky success
Not all products become generic to the product category. Fevicol’s 50-plus years of single-handed dominance of the white glue market in India is a testimony not only to the brand’s inherent strength and quality but is also about the ingenuity of its advertising and marketing campaigns, which have helped it own the territory of bonding seamlessly
Four years ago, Pidilite Industries, the largest adhesive manufacturer in India, celeberated 50 years of enduring success of its Fevicol brand. These past five decades have been a magical journey for ....Read More



The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three ads.
Budget live, Chidu Style

Advertiser: Moneycontrol.com
Baseline: “Budget 2012 Comes Alive”
Agency: Contract Advertising

4Ps B&M Take: So....
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International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the month ending February 14, 2013

Africa Calling

Advertiser: Africa Health Placements (AHP)
Ad Title: Stethoscope
Agency: Boomtown Strategic Brand Agency, S. Africa

4Ps B&M Ta....
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