Cover Story Getting inside the consumer’s mind has been the biggest challenge for marketers. The secrets of the human brain and its abilities have confounded them.........Read More
A marketing manager’s toolkit is composed of the four Ps: price, promotion (advertising & direct selling), place (distribution), & product. Taken together, these four Ps – the “marketing mix variables”.......Read More
Rendezvous
The first thing which catches your attention as you meet Deepika Jindal is her calm and serene nature. If you were wondering what’s unique about that, well, it’s all about how you perceive founders who are managing the show at their business. .......Read More
With 30-second spots going for as much as $4 million and more than 111 million viewers tuned in for the Super Bowl Sunday this year, marketers left no stone..... Read More
Bmw & Kochi Biennale
The Kochi-Muziris Biennale, India’s first international contemporary art festival, kicked off on December 12, 2012, and will continue till March 13, 2013, in the idyllic surroundings of Kochi.......Read More
The low-slung Aquila Pro GV650 is the latest power cruiser to be launched in India. Superbike maker Hyosung has unleashed its latest mean machine to give you the speed...........Read More
HOW INDIAN IS INDIAN ADVERTISING?
When you talk of Indian cinema to purists, the names and work of Ray, Sen, Ghatak, Benegal, Nihalani, Adoor and a host of class acts from regional cinema zoom into focus...........Read More
4Ps B&M as a magazine has evolved over time. The content and design of the magazine have both greatly improved since I first read it years back. The magazine today is a great read for marketers.............Read More
‘Home of Confidence’ – that’s what Tupperware has christened its India head office in Gurgaon, which sits on a 2.7 acre lush-green campus. Walk down the corridor of the office........Read More
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