An IIPM Initiative

Cover Story
Getting inside the consumer’s mind has been the biggest challenge for marketers. The secrets of the human brain and its abilities have confounded them.........Read More

Career at Planman Media
B School
A marketing manager’s toolkit is composed of the four Ps: price, promotion (advertising & direct selling), place (distribution), & product. Taken together, these four Ps – the “marketing mix variables”....... Read More
CMO Speak
The first thing which catches your attention as you meet Deepika Jindal is her calm and serene nature. If you were wondering what’s unique about that, well, it’s all about how you perceive founders who are managing the show at their business. ....... Read More

Latest Issue
14 March 2013

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk


Inbox : This FortnightAds that stood out in this year’s Super Bowl

With 30-second spots going for as much as $4 million and more than 111 million viewers tuned in for the Super Bowl Sunday this year, marketers left no stone..... Read More

Bmw & Kochi Biennale

The Kochi-Muziris Biennale, India’s first international contemporary art festival, kicked off on December 12, 2012, and will continue till March 13, 2013, in the idyllic surroundings of Kochi....... Read More

  Best Launches     Advertising - Hotspots and Rankings

1. Hyosung aquila pro

LoungeThe low-slung Aquila Pro GV650 is the latest power cruiser to be launched in India. Superbike maker Hyosung has unleashed its latest mean machine to give you the speed........... Read More


When you talk of Indian cinema to purists, the names and work of Ray, Sen, Ghatak, Benegal, Nihalani, Adoor and a host of class acts from regional cinema zoom into focus........... Read More



4Ps B&M as a magazine has evolved over time. The content and design of the magazine have both greatly improved since I first read it years back. The magazine today is a great read for marketers............. Read More


Number Speak Not 'plastic' smiles. serious.

‘Home of Confidence’ – that’s what Tupperware has christened its India head office in Gurgaon, which sits on a 2.7 acre lush-green campus. Walk down the corridor of the office........ Read More

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