An IIPM Initiative
 

Cover Story
Getting inside the consumer’s mind has been the biggest challenge for marketers. The secrets of the human brain and its abilities have confounded them.........Read More

Career at Planman Media
B School
Rendezvous
A marketing manager’s toolkit is composed of the four Ps: price, promotion (advertising & direct selling), place (distribution), & product. Taken together, these four Ps – the “marketing mix variables”....... Read More
Rendezvous
CMO Speak
The first thing which catches your attention as you meet Deepika Jindal is her calm and serene nature. If you were wondering what’s unique about that, well, it’s all about how you perceive founders who are managing the show at their business. ....... Read More
  Video










Latest Issue
14 March 2013












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
A.Sandeep Editor's Desk
A.Sandeep










 

Inbox : This FortnightAds that stood out in this year’s Super Bowl

With 30-second spots going for as much as $4 million and more than 111 million viewers tuned in for the Super Bowl Sunday this year, marketers left no stone..... Read More

Bmw & Kochi Biennale

The Kochi-Muziris Biennale, India’s first international contemporary art festival, kicked off on December 12, 2012, and will continue till March 13, 2013, in the idyllic surroundings of Kochi....... Read More

  Best Launches     Advertising - Hotspots and Rankings

1. Hyosung aquila pro

LoungeThe low-slung Aquila Pro GV650 is the latest power cruiser to be launched in India. Superbike maker Hyosung has unleashed its latest mean machine to give you the speed........... Read More

BrandingHOW INDIAN IS INDIAN ADVERTISING?

When you talk of Indian cinema to purists, the names and work of Ray, Sen, Ghatak, Benegal, Nihalani, Adoor and a host of class acts from regional cinema zoom into focus........... Read More

Testimonial    

LoungeEvolution

4Ps B&M as a magazine has evolved over time. The content and design of the magazine have both greatly improved since I first read it years back. The magazine today is a great read for marketers............. Read More

Marketing  

Number Speak Not 'plastic' smiles. serious.

‘Home of Confidence’ – that’s what Tupperware has christened its India head office in Gurgaon, which sits on a 2.7 acre lush-green campus. Walk down the corridor of the office........ Read More

 
Click Here for Planman Media Blogs
 
Home | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved.Best viewed in Internet Explorer Browser .