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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava

REEBOK'S INDIA DILEMMA
Reebok in India is facing a tough time, no thanks to the sudden business restructuring announced by Germany based parent company Adidas. The move comes close on heels of a fraud controversy and may yet shake the foundations of brand Reebok in the indian market
“It came to me as a bolt from the blue,” laments Sudhir Arora (name changed to protect identity), an aggrieved Delhi based Reebok franchisee owner. Sudhir is referring to the letter he received some f....Read More

 
 
 
 
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