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Marketers@war

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Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
How the fight to kill brick - and-mortar is getting dirty
India has witnessed a near flood of online retail stores in the past two years. And shoppers in India have responded well. But with good news comes the bad – the clutter is growing. what are the portals doing to win in the fight to kill offline retailers and grab attention in a growing online buyer market?
Rohit Mathur, one of the few thousands of teenage college-goers in the small tier III town of Bikaner (Rajasthan), is happy about online retail formats having come in vogue in India. In the past three....Read More




 
 
 
 
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