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Marketers@war

Special Columns
	Chief Consulting Editor's Desk Rajita Chaudhuri
	Guest Column K.K.Srivastava

How the fight to kill brick - and-mortar is getting dirty
India has witnessed a near flood of online retail stores in the past two years. And shoppers in India have responded well. But with good news comes the bad – the clutter is growing. what are the portals doing to win in the fight to kill offline retailers and grab attention in a growing online buyer market?
Rohit Mathur, one of the few thousands of teenage college-goers in the small tier III town of Bikaner (Rajasthan), is happy about online retail formats having come in vogue in India. In the past three....Read More

“It's about creating a buzz"
Sandeep komaravelly talks about snapdeal's present and future marketing initiatives
What is your outlook for the online retail space in India and how do you assess its potential for your company?

We have a big youth market which is getting more and more tech-savvy and spends....Read More

“Brick-and-mortar & online retailers will coexist”
Manu Kumar Jain, MD & co-founder, jabong.com, talks about why his portal has been able to attract increasing numbers of online shoppers
The e-commerce arena is getting crowded with many players getting into the game. What is Jabong doing to stand apart from the clutter?

There are two pillars of our brand identity. First is th....Read More

“Extensive CRM has given us an edge over other brands”
Rashmi Berry, CMO, HOMeshop18.com, on why e-commerce portals need to have an efficient customer relationship management in place
More and more products are being bought online these days. How is an e-commerce player like Homeshop18 taking advantage of this shift?

To make the most of this growing trend we are looking a....Read More

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