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Advertising - Hotspots and Rankings

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava
The Idiot Box
There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three ads.
Coca cola’s kindly avtar

Advertiser: Coca Cola
Baseline: “Haan mein crazy hoon”
Agency: McCann Erickson

4Ps B&M Take: Coca Cola and McCan....
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International Curry
Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the month ending January 14, 2013

A TWO-IN-ONE OFFERING

Advertiser: VIRGIN ATLANTIC
Ad Title: Flying in the face of ordinary
Category: RKCR/Y&R, London

4Ps B&M Take: Richa....
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