An IIPM Initiative
 

Cover Story
A few days ago, I got a call from a friend. She was at a Dell outlet and wanted to buy a laptop. She’s aware that I keep a tab on developments in the gadgets arena and therefore trusts.........Read More

Career at Planman Media
B School
Rendezvous
Can you stop a new entrant trying to break into your market and steal market share? Or, how about a new competitor with a better product and lots of money to invest? These are ....... Read More
International column
CMO Speak
2012 was the year of transitioning to the cloud, even though it’s a considerably old Internet infrastructure model for businesses. Most executives understand that web space (or cloud space) is not....... Read More
  Video










Latest Issue
15 February 2013












Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column
K.K.Srivastava










 

Inbox : This FortnightGoogle gets FTC’s nod but will it suffice?

HFor almost two years, the US Federal Trade Commission has been investigating allegations that Google unfairly dominates the Internet search market. The end of the FTC’s 19-month .... Read More

“Our positioning is of an outdoor adventure brand”

Amol Dhillon is the Vice President of Strategy & Planning at Woodland, and is responsible for driving the company’s brand management functions: Branding, Communication...... Read More

  Best Launches     Advertising-Big Idea

1. French connection

LoungeLooking out for something special to gift to your lady love as a Valentine’s Day present? You could choose from the new watch collection brought out by French Connection.......... Read More

BrandingCoca cola’s kindly avtar

Coca Cola and McCann Erickson collect random acts of kindness in this very charming communication at the beginning of a brand new year. The irresistible stories are characterized.......... Read More

Testimonial    

LoungeWorld-class standard

The cover story on humorous ads in the year-ender issue have re-established the world-class standards set by 4Ps B&M over the last so many years. The examples mentioned............. Read More

Marketers@war  

Number Speak How the fight to kill brick - and-mortar is getting dirty

Rohit Mathur, one of the few thousands of teenage college-goers in the small tier III town of Bikaner (Rajasthan), is happy about online retail formats having come in vogue in India. ........ Read More

 
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