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The resplendence is untouched, as is visible in the financial figures of Indian technology majors for the third quarter. The results are clear signs that the carnival... Read More
Ad Rankings from Print Advertising, TV Commercials
It won’t be an exaggeration to say that this Managing Director has a personality that is as swashbuckling, as is down-to-earth; as inimitably effervescent, as is mercurial..... Read More
HR Bytes
Not long ago, considering a job offer at a nearby café or pizza shop was considered... well, not so glorious, eh? But that perception is in for a change now! The thriving retail scenario in India ... Read More
Latest Issue
08 November 2007

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Jack Welch

  Branding     Emerging Company
StratagyFollow the stars...

Virendra Sehwag ‘grabbed the world in his fist’ for endorsing Reliance Communications much later (different issue if his grip on batting form has weakened since). Years ago, Sunil Gavaskar...
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TechnologyBill Clinton’s their client. What more?

Okay, so what’s common between Helen of Troy, Jennifer Lopez, Bill Clinton, and Gayatri Devi? Well, all of them have a hitherto hidden penchant for one particular indigenous Indian jewellery firm....
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  Strategy     Media
MediaAttack of the clones, Apple Style!

“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs announcing Apple’s cellular foray early January. But this small 4.5x2.4x0.46 inch ...
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AdvertiseAll play... is a lot of work!

Swings, merry-go-rounds, puppet shows etc. are passé. Move on to the new-age rides that will once again unleash the kid inside you. If lately you haven’t been to one, it’s time for you to go on a joyride ... Read More
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