An IIPM Initiative

Cover Story
A lot of india has been angry in 2012. it was not only about the slackening economy and spiralling inflation, but also the scams and controversies that occupied.........Read More

Career at Planman Media
The pioneer knitwear brand in the country has moved on to straddle other apparel segments catering to women, youth and kids' wear as it seeks to transform itself into a complete solutions provider for ....... Read More
International column
CMO Speak
How the interaction of external mechanisms, such as state anti-takeover laws, and internal mechanisms, such as managers’ compensation contracts & monitoring of managers by shareholders, affect managers’ choice of projects....... Read More

Latest Issue
14 August 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column


Inbox : This FortnightWill apple keep its shine with markets?

Has the economically troubled global market now conspired to cast a shadow on Apple’s vaunted quarterly earnings? The company earned $8.2 billion in profits – $8.67 per diluted share .... Read More

Royal Enfield rides into the mass terrain

The journey is the reward, whether you talk about life or the next weekend getaway you are headed to. And if you are among the aficionados of the 350cc Royal Enfield Bullet (and they have...... Read More

  Best Launches     Advertising-Big Idea

1. DIOR Christal watch

LoungeA glimpse of Dior’s christal red watch can reignite feminine passion for exquisite time pieces. With encrusted sapphire crystal bezels and marquetry-laid strap, the Swiss watch is truly a piece of art.......... Read More

BrandingCan the ‘Yatra man’ get the job done this time?

Kingfisher Airlines is already grounded and Air India is in paralytic mode since ages. There are precious few aircraft that can carry elite ‘business flyers’ in India. Almost every airline in the country is posting huge losses,.......... Read More


LoungeCommendable content

The December issue of 4Ps B&M magazine was enticing and made for a good read. The theme ‘How Failure Breeds Success’............. Read More

Best of 4ps  

Number Speak Minimalism Will it work in India?

Minimalism! The ideology literally means stripping down any entity – a product, a logo, an art form, an architecture, a positioning message, the ideology itself – to its bare essentials........ Read More

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