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There is a saying that harsh words can never be recalled once out of the mouth, permanently damaging relationships and reputations. Companies are... Read More
Ad Rankings from Print Advertising, TV Commercials
“When I joined the steel industry way back in 1963 as a management trainee at IISCO, I gave myself six months’ time to move out of the industry..... Read More
HR Bytes
Some names simply stick to your mind as synonyms for ‘business families’. Think about it – the Tatas, the Birlas, the Ambanis, the Modis, the Thapars, the Dalmias... Read More
Latest Issue
25 October 2007

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Jack Welch

  Branding     IT
StratagyI'm a sports star, if only for a day.

When the Indian women’s hockey team shone under the sharp eyes of coach, King Khan, the nation was euphoric. Though only make-believe, it was a proud moment nevertheless. Even though this was only a celluloid reality, virtually having ...
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TechnologyMind your language!

With proposed investments of $6 billion in India, IBM would surely want to have more associations with the country other than the colour blue. No wonder that it has partnered with Centre for Development of Advanced Computing (C-DAC),...
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  Strategy     Media
Media‘IT’ came, ‘WE’ saw...

It was a promise to begin with... a promise to change the way television is viewed in India; or perhaps better, a strong resolution coupled with mountain-high purpose and toil... A year later and having gloriously surpassed the ‘million’ customer base milestone it has ...
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AdvertiseNew age fairy tale

As kids, most of us were fond of fairy tales, and an all time favourite was the saga of the Sleeping Beauty. Remember the beautiful princess who goes into a slumber because of a wicked witch’s spell? But finally after 100 years, a prince and his ... Read More
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