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There couldn’t have been a better timing than this! While the initial public offering (IPO) of the Ahmedabad-based Adani Power was being applauded by the investors (the IPO was oversubscribed 3.8 times within the first few minutes of its opening), Adfactors PR, one of the leading corporate and financial PR consultancies of India was busy launching its unique programme – IPO Nurture™ – for companies planning to tap stock market in the near to mid-term future. “The IPO is a transformational journey for a company. It is a rigorous process and requires careful planning and execution at all stages. We’re confident that IPO Nurture will deliver immense value to companies in successfully managing this transformational journey,” avers Arun Ohri, Director of the IPO Nurture programme at Adfactors PR. No doubt, the launch of the product seems to be perfect as a fresh wave of IPOs (thanks to government’s disinvestment agenda) is about to hit the market. But, is there really a need for such offering, is the question that’s doing rounds in many minds. “Companies often dilute value by approaching the market under-prepared (or late at the time of DRHP filing) in terms of the desired public profile and the ability of the management to face public scrutiny. The programme will save them from losing at that front,” reasons Madan Bahal, MD, Adfactors PR. Moreover, the offering is also designed to support a firm’s various strategic initiatives enroute to the IPO like private equity, mergers and acquisitions, restructuring and attracting competent partners and consultants on board. So, Mr. CEO what’s up in your mind?