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Cover Story
There can be many names and appellations that can define this power list of India Inc.’s GenNext leaders that goes beyond adjectives........Read More

Ad Rankings from Print Advertising, TV Commercials
“People keep asking me about it again and again but I don’t think that bearing the tag of a Chinese player is a challenge. Even the mobile phone which you use has Chinese components,”...... Read More
Laurence Hawkins – the co-author of One Minute Manager explains his connection with the Indian soil to 4Ps B&M ........ Read More
12 August 2010

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
K.K.Srivastava Guest Column



With India entering the league of a select few who have their own currency symbol, the creator of the new symbol for the Indian rupee shares with 4Ps B&M the symbolic meaning of the creation, his research and the cultural roots etched deep into the symbo........ Read More

MarketingThe Art of TV Advertising

“TV is the quickest medium but cannot hold the brand on its own,” are the very first lines that Sangeeta Sharma, Manager Marketing, South Asia, Lufthansa says, when we enquire about the reasons Lufthansa has stayed away from standard TV advertisements....... Read More

  Fun@Marketing     Best Launches


Volkswagen India along with JK Tyres recently concluded the 2nd round of Polo Cup India 2010. The event was flagged off at the Kari Motor Speedway in Coimbatore. Although it is the inaugural edition of the Polo Cup in India this year....... Read More

Global FocusHitting the right Chord!

While Akai and Nissan will be striving hard to gain ground in the domestic circuit, Moser Baer and Seagate are looking at grabbing more consumers by launching new products this fortnight......... Read More

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