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Cover Feature
No individual can be bigger than the game. Interestingly, this statement is especially relevant to marketers who are looking to strike the right shots with their shrinking budgets.....Read More

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Kolkata, the ad nauseum cliched ‘City of Joy’, is known more for the raw energy bustling through its poverty stricken bylanes than for its entrepreneurial spirit. Although this erstwhile colonial capital has spawned few entrepreneurs of note, only some of even....... Read More

Exclusive Interview

We loved Johnny Depp in The Pirates of the Caribben series, but imagine piracy in real life? Oh, it sucks! And even Microsoft feels the same having lost billions to pirates on land in the past many years! Then there’s the economic downturn that has got ....... Read More

Issue
12 March 2009

Special Columns
	Editorial Arindam Chaudhuri
	The Last Word Rajita Chaudhuri
	International Column Exclusive Jack Welch


Branding		Media
Honey, is there a problem? There are plans and there are visions. While the former involves the laying down of foundations for experiments to materialise, the latter envisages the ultimate culmination of the entire cycle of events. The government’s directive to achieve 20 million broadband....... Read More		Is it for Real? ‘Real characters, Real stories Real people’ is the three-pronged plan on which Real Global Broadcasting (RGB – a JV between Turner International and Alva Brothers Entertainment) is hinging great hopes to capture eyeballs for its soon to be launched...... Read More

Global Focus		IT
You may fly no more! “Students open your textbooks to page number nine, chapter 11,” stoutly commanded the elderly professor. The students, who dreaded calculus, knew that their worst nightmare had just begun....... Read More		Death of Windows OS?! After making inroads into the mobile phone market (with its G-Phone), Google has now decided to get back strong at where its journey started, the PC. Yes, the Mountain View giant is widely speculated to be working on getting its Android Operating System running ..... Read More

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