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Special Feature
Once constantly under attack for all-too-easily giving up his first mover advantage in the Indian satellite television sweepstakes, Subhash Chandra.....Read More

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Rendezvous

Sunil K. Goel, a.k.a. SKG, is the CEO of Bharti Teletech, a subsidiary of Bharti enterprises. His tryst with the Bharti group took wheels precisely seven years back, when he took over as the Executive Assistant to the Group CMD, Sunil Bharti Mittal. In the years that followed, he quickly learnt....... Read More

Exclusive Interview

No sooner had 2009 taken off, three little-known Indian firms - One97, Indiamart.com and Global Track - happily snuck the ‘Intel Inside’ sticker on their respective foreheads, receiving hefty capital infusions (a combined $23 million to be precise) from the investment arm of the world’s largest chip....... Read More

Issue
12 February 2009

Special Columns
	Editorial Arindam Chaudhuri
	The Last Word Rajita Chaudhuri


Strategy		Media
Umm... I’m thirsty! What could you say about a product category that had no market in India, just four decades ago? And more about the one who then ventured into it with optimism? Certainly nostalgic! Cut today, the success of this brand has not only propelled others to enter the market....... Read More		Doomsday not far for Ekta? The year 2008, has certainly not been the best of times for Balaji Telefilms and its promoters – Shobha Kapoor, Ekta Kapoor, Jeetendra and Tusshar Kapoor. It was in the year 2000 when Balaji hit the jackpot when two of its shows – Kyunki Saas Bhi Kabhi Bahu Thi...... Read More

Global Focus		Marketers@war
THE TALE OF TWO 'CITI'ES... Some companies have it in them, some don’t. We are talking about the ability to rewrite history. That’s what Citigroup did some ten years ago when it decided to provide investment advice along with traditional banking. Unfortunately however, Citigroup is now...... Read More		Another Meiji Restoration! Swaying the razor sharp swords, delivering flying kicks, mind-numbing punches and artful killing moves; the Samurais were the ultimate masters of war. Fighting till their last drop of blood, the Bushido following knights did everything to keep their flags flying high..... Read More

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