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Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
How 2 Build a Mega Brand
While new brands keep coming in & disrupting market dynamics, the mega brands continue to stand tall. What is the secret of their legendary immunity?

Adlai Ewing Stevenson II was one of the most intellectual and dynamic leaders that the American political sphere ever saw, and his tongue-in-cheek opinions on the ....
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Still taking India home
In 1983, its competitors were the outdated Ambassadors and Padminis. Now it competes with the likes of EON, U-VA, Figo and Micra. Tomorrow, it may well compete with the Mercs and the Beamers (who knows?). 4Ps B&M documents the brand journey of Maruti Suzuki in India
Since 1991, India has moved on from being a market that most MNCs considered untouchable to one that has become inevitable for most of them. Although a number of the first movers have felt the heat, a....Read More

Big Mac gets the format right
McDonald’s success in India started with its very careful & calibrated approach and its adaptive ability. As it faces new challenges two decades hence, Ronald braces itself for another round of change.

“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” — Ray Kroc
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4Ps Business & Marketing brings to you an exclusive list of upcoming brands that are showing future growth potential

4Ps Business & Marketing, for the first time ever, brings to you an exclusive list of ‘Achiever brands’, who have largely been away from mainstream coverage until recently. They have been chosen from ....Read More

Combining business with innovation
The values of the Indus valley civilization are the rallying points for Brand IndusInd. These values are Innovation, excellence and timeless modernity – something they try to live up to in every single interaction with their stakeholders.
They say that every brand draws its strengths from certain founding myths. And IndusInd Bank – the first of the new-generation private banks in India – is no different. Historical narratives inform us....Read More

Living on its own terms
A pioneer of sexual wellness in India, KamaSutra is a bold & boisterous brand, quite literally satisfying countless users over the past 20 years. A look back at the journey so far...
How can one forget the ad campaign that came in 1991 and changed the way condoms were marketed in India. Featuring two of India’s top models of that era – Puja Bedi and Mark Robinson – the bold campai....Read More

Too soon for comfort?
A combination of health, taste & ambience has worked wonders for cocoberry. Now, the company has to plan expansion carefully so that the concept does not turn into a fad
Most tech savvy Indians will probably relate FroYo with Android 2.2, the highly popular OS from Google. But, even as Android has graduated from FroYo or frozen-yoghurt to the likes of Gingerbread, Hon....Read More

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