Home | Current Issue | About Us | Subscribe | Advertise
Contact Us
| Feedback
| 4Ps TEAM
| 4Ps Archives
Advertising - Hotspots and Rankings

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Arindam Chaudhuri
The Idiot Box
There are ads, and then there are those that have personified the concept of how branding can be made to work for the product most efficiently and effectively. Besides creativity, brand recall, concept & execution, these three advertisements have one thing in common – they succeeded in attracting the youth in 2011. Here, we see what made them special in the first place.
India’s small screen broadway!

Advertiser: Vodafone
Baseline: Power to you
Agency: Ogilvy & Mather

4Ps B&M take: Some advertising campaigns a....
Read More


International Curry
Some international campaigns succeed in creating momentously historic marks in the global ad playfield. This issue, 4Ps B&M brings to you a review of one campaign that stood apart from the rest and became 2011’s best as per our benchmarks.

Embracing for a cause

Advertiser: Conselho Nacional do SESI
Ad Title: The World’s Biggest Hug
Category: Digital Outdoor/Ambient

4Ps TAKE: In....
Read More

 
 
 
 
Home | Current Issue | About Us | Subscribe | Advertise | Contact Us | Feedback | 4Ps TEAM | 4Ps Archives
 
4Ps Business and Marketing is also associated with :
Copyright © Planman Media Pvt. Ltd. 2004-2007 All Rights Reserved