Cover Story
While new brands keep coming in & disrupting market dynamics, the mega brands continue to stand tall. What is the secret of their legendary immunity? .....Read More

Career at Planman Media
A visit to the six-year-old Maxx Mobile Communications’ new swanky office on the 16th floor of DLH Park, Goregaon, in Mumbai, reveals much that is currently the priority at the company ...... Read More
International Column
CMO Speak
Great global brands do not succeed across cultures because they are cool or trendy. They succeed because they remain relevant to people inside as well as outside the company – regardless of where they were founded or where in the world they operate....... Read More

12 January 2012

Special Columns
Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Chief Consulting Editor's Desk
Rajita Chaudhuri
Dr. Arindam Chaudhuri, Editor-in-Chief, 4Ps B&M Editor-in-Chief
Dr. Arindam Chaudhuri


Inbox : This FortnightDeath of Steve Jobs: World loses an icon

During the launch of the iPhone 4S on October 04, 2011 at Apple’s headquarters in Cupertino, the air was filled with a conspicuous sense of melancholy....... Read More

How to reinvent a brand

Reinventing a brand is a huge challenge. There are times, however, when managers don’t have choice; they have to reinvent their brand if it is to remain relevant..... Read More

  Best Launches     Advertising

LoungeSeven deadly sins of 2011

As year 2011 turned out to be the most sinful, vices won over virtues. Out of the numerous jaw dropping temptations, we had to limit our choice to just seven ..... Read More

Fun@MarketingThe Idiot Box

There are ads, and then there are those that have personified the concept of how branding can be made to work for the product most efficiently and effectively....... Read More


LoungeBest Letters to the Editor 2011

Although I am not able to go through 4Ps B&M every time but whenever I get hold of it, I appreciate the rich content the magazine produces in every issue and the package is certainly brilliant ........ Read More

Number Speak  

Number Speak Mobile Mix Report, Oct ’11

With the Androids and iphones taking over the mobile market,the complete landscape and of course,uses of the phone are taking a whole new direction. From just being a communication device...... Read More

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