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“Money is not the most important thing in the world. Love is. Fortunately, I love money”.... Read More

Ad Rankings from Print Advertising, TV Commercials
“When I first came to India, this place (the Yamaha India plant at Greater Noida) was a zoo. The workers in the factory did pretty much as they desired. And at any given point of time, nearly 30-40%..... Read More
HR Bytes
From the very beginning of mankind three things have defined their existence – roti, kapda and makaan. Man fought with man over these things. With the onset of modernisation roti and kapda... Read More
Latest Issue
22 November 2007

Special Columns
ABHIMANYU GHOSH, CEO, Planman Media 4Ps Nation

Rajita Chaudhuri is Dean, Centre for Undergraduate Studies at The Indian Institute of Planning and Management The Last Word

International Column Exclusive International
Column Exclusive

Jack Welch

  Branding     IT
StratagyCatch the stars when young!

Tween tween little stars, how I wonder what you are…? Wondering what? Well, that’s the revised version of the nursery rhyme which the Indian marketers are chanting. The 8-12 year old pocket size dynamites are increasingly gaining...
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TechnologyFrom ‘champ’ to ‘also ran’

The Indian Internet industry is nothing less than a battlefield with all major players throwing in their hats in an effort to capture the maximum market share. Each player is capitalising on a new weapon to combat competition and face up the...
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  Strategy     Media
MediaAirtel on top!

Proof, if proof were needed to justify the overwhelming power that the Chairman and CEO of Bharti Enterprises Group, Sunil Bharti Mittal yields in the Indian sub-continent’s telecom space during the present times – his telecom empire has grown by a blinding 186.9% during just the past...
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AdvertiseThe big gets bigger…

The step child of advertising – out- of-home (OOH) media is finally getting its due attention, as the biggies of Media Inc. are pumping huge money to dress up this Cinderella. With more and more people staying out of their homes, advertising fraternity was quick ... Read More
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